Friday, February 22, 2013

PRODUCT SNAPSHOT: Benefit Cosmetics Fakeup


fakeup
fakeup
fakeup
what is it?

Cover-up goes incognito! This hydrating crease-control concealer - with Vitamin E & apple seed extract - hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Available in three shades, it's proven to keep skin hydrated for 6 hours!

Results too good to conceal! (Results observed in a consumer panel survey)

  • 100% said Fakeup hydrates skin
  • 100% said fakeup feels comfortable on skin
  • 100% said the texture feels silky
  • 94% said the effect is long-lasting
  • 94% said fakeup doesn't run
  • 97% said the formula is lightweight
  • 91% said fakeup conceals dark circles
  • 91% saw a natural appearance
  • 97% said the packaging makes it easy to use





product link






price/availability
$24.00 at Ulta/ulta.com and Sephora/sephora.com




ingredients
Ricinus Communis (Castor) Seed Oil, C12-15 Alkyl Benzoate, Polyethylene, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Cetearyl Isononanoate, Nylon-12, Silica, Phenoxyethanol, Caprylyl Glycol,Tocopheryl Acetate, Benzoic Acid, Ethylhexyl Myristate, Ethylhexyl Stearate, Hexyldecanol, Butylene Glycol, Pyrus Malus (Apple) Fruit Extract, Brassica Campestris (Rapeseed) Sterols, BHT, Tocopherol. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77491, Ci 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide)].




color wheel
Light 01
Medium 02
Dark 03



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